A few years ago I stumbled upon Michael Hyatt’s blog. Little did I know how much I would learn as a result of that discovery! After following Michael for the past four years, reading his blog posts daily, reading his e-books, listening to his podcasts, and following his updates on twitter, I can honestly say that he is one of my favorite people on the planet! I have learned so much by simply following his life.
One thing I learned from Michael was the importance of building a platform. He was the CEO at Thomas Nelson for six years and he always says that if you are an aspiring author you don’t have a platform, it doesn’t matter how great your content is, you won’t get published. Publishers want to know how many people read your blog, follow you on Twitter, and are friends with you on Facebook. They want to know you have a platform. After hearing Michael say that, I have become very conscious and intentional about building my platform.
When I heard Michael was writing a book on building a platform, I could not wait to get it in my hands! It was a fantastic book. Michael literally gives away his entire game-plan for building a platform. This book is full of practical steps that you can start taking today to build your platform. The book teaches you about social media, media, promotion, PR, hiring assistants, writing e-books, creating WOW experiences and products, and more.
If you’re an aspiring speaker or author, you need to get this book. If you own your own business, you need to get this book. If you’re the CEO of a company, you need to get this book!
My biggest takeaway: For me, it was realizing that building a platform takes time, hard work, and intentionality. You don’t build a great platform over night. It took Michael years to get to where he is now. That is something I am continually needing to be reminded of. I’m glad Michael was vulnerable enough to share his journey of building his platform with the world.
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- William Shakespeare wrote, “All the world’s a stage,” and his words are truer today than ever before.
- In order for you to be successful in today’s business environment, you need two things: a compelling product and a significant platform.
- David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster.”
- If you are not excited about your offering, how do you expect anyone else to be? If you are doing a phone-in radio interview, stand up. Walk around. Smile. Even though your audience won’t see any of this, they will hear it in your voice. Believe me, it makes a difference.
- Exceed your customers’ expectations. Every customer problem is an opportunity to create a wow experience.
- My own rule is if I don’t use it, I don’t promote it.
- Of course, it’s your choice. You don’t have to take this journey. You can shrink back, give up, and live with regrets about what might have been. But you will be missing out on so much!
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