The E-Myth Revisited

I’ve been hearing great leaders talk about this book for years, but I didn’t pick it up until recently. I never really thought of myself as someone who would start a small business. What sold me on this, is hearing pastor after pastor recommend this book. I thought, if this book has helped them that much with their ministries, then I should read it! After reading it, I can see why it has been so highly esteemed.

My Big Takeaway: For me, it was gaining the perspective of someone who owns a business. After reading this book, I realized that I have personally always worked “in or for” a business or “in or for a ministry” instead of working on the business or ministry. The E-Myth taught me the importance of creating systems that are easy to duplicate. In leadership, we always talk about the importance of delegation, The E-Myth sets you up with the tools necessary to develop those systems. It’s what Michael Gerber called the “Turn-Key Revolution. This book really helped me develop the mentality of an entrepreneur instead of a manager or a technician.

If you lead in any capacity, this is a must read. It’s vital that we all learn how to duplicate ourselves, our ministries, and our businesses.

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Some Highlights:
  • The basic difference between an ordinary man and a warrior is that a warrior takes everything as a challenge while an ordinary man takes everything either as a blessing or a curse
  • people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.
  • If your thinking is sloppy, your business will be sloppy. If you are disorganized, your business will be disorganized.
  • “Don’t you see? If your business depends on you, you don’t own a business—you have a job
  • “The purpose of going into business is to get free of a job so you can create jobs for other people.
  • No, companies like McDonald’s, Federal Express, and Disney didn’t end up as Mature companies. They started out that way! The people who started them had a totally different perspective about what a business is and why it works.
  • if your model depends on highly skilled people, it’s going to be impossible to replicate. Such people are at a premium in the marketplace. They’re also expensive, thus raising the price you will have to charge for your product or service
  • The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put another way: How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent.
  • ‘The work we do is a reflection of who we are. If we’re sloppy at it, it’s because we’re sloppy inside. If we’re late at it, it’s because we’re late inside. If we’re bored by it, it’s because we’re bored inside, with ourselves, not with the work. The most menial work can be a piece of art when done by an artist. So the job here is not outside of ourselves, but inside of ourselves. How we do our work becomes a mirror of how we are inside.’
  • Because it’s critical if you are to begin your business all over again that you’re able to separate yourself from the roles you need to play. To become independent of them, rather than these roles becoming dependent on you.
  • When it comes to marketing, what you want is unimportant.
  • You must analyze your business as it is today, decide what it must look like when you’ve finally got it just like you want it, and then determine the gap between where you are and where you need to be in order to make your dream a reality. That gap will tell you exactly what needs to be done to create the business of your dreams.

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