Learning to Lead Episode 25: Interview with Brian Cubarney


 Connect with Brian:

Clear Brands




Brian Cubarney is founder and president of ClearBrands, a creative strategy firm focused on enabling private market businesses to powerfully communicate their brand and grow their revenues.

Prior to starting ClearBrands, Brian worked in senior positions at Barton Denmarsh & Esteban and Brady Communications where he led and managed corporate re-branding initiatives for large public companies.

Brian studied communication design at Edinboro University. A seasoned strategic facilitator, he is trained in Compression Planning and the DeBono Thinking Systems.

Brian is married to Shelly, his high school sweetheart who is a potter and home school teacher. They have 3 children and together enjoy camping, fly fishing, and long retreats on Bald Head Island.


Tell us about yourself, your family, your passions.

Personal Leadership:

  • Walk us through your entrepreneurial journey . . . did you always aspire to be a entrepreneur wherever you were? How did you learn entrepreneurship? Did someone teach you?  Can you name a person who has had a tremendous impact on you as a leader and entrepreneur? Why and how did this person impact your life? What are you doing and what have you done to ensure you continue to grow and develop as a entrepreneur?
  • What books have you read that have made a great impact on you that you would recommend?
  • Could you talk about one or two of your greatest leadership failures? What did you learn from them?


  • Tell us about and your company, Clearbrands and the Invigor Institute.
  • What made you start these companies?
  • What has been the most challenging thing in starting and running your own business?
  • How did you learn to help companies discover their one nail?
  • How can start-ups, organizations, non-profits, or even churches benefit from your product?
  • How do you help people clear the fog? Find their single nail? Walk us through the process.
  • Can individuals benefit from your product?
  • What advice would you give to young leaders when it comes to finding their “One nail”?
  • What questions am I not asking that I should be about what you do?

Closing Questions:

  • What do you want your legacy to be? Where do you see yourself 20-30 years from now?
  • If you could give any advice you wanted to young leaders, what would it be?

 Key Takeaways: 

  • Measure Backwards – How far have you come?
  • ADD is a strength when it is focused
  • Reduce risk for clients in the beginning
  • Learn from the masters
  • Strategy takes three years to pan out
  • Set 3 year growth goals
  • Young leaders, you don’t create your “single nail” you hone it! It’s already in you!
  • If you’re not failing, you’re not trying
  • Babe Ruth led the league in strikeouts, but also in HR’s!
  • Set goals, go to bright minds, get advice
  • Bright people can open incredible doors for you
  • Don’t focus on weaknesses
  • The younger you are, the easier it is to start a business
  • Cash = confidence
  • Make sacrifices to build your team

Ways to Help:

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